Why does a red or blue car of the same make & model cost more than a black or white one?

Why does a red or blue car of the same make & model cost more than a black or white one?

Why does a red or blue car of the same make & model cost more than a black or white one?

Posted: 25 Jul 2013 06:03 AM PDT

I was looking at a Ford Fiesta and wanted a red or blue one, but those colors add about $300 to the cost. What difference does the color make?

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